What Phases are involved in the Development of Social Network Platform?

 


Since the inception of Facebook, the social media industry is growing at a rapid pace. Entrepreneurs are taking risks and investing in social network to build new platform of user engagement. Have you ever thought to build your own Social Network Platform? If you feel so, then this blog post has all the information that will help to build engaging one.

1. Identify Your Target Audience

Paying attention to this and focusing all of your work at the start will bring fruitful results in the end. First, define the core and then build a social platform based on these parameters and values. Defining your target audience with the help of filters to setup your social media network. As mentioned earlier this phase is crucial and lower the risk level of failure.

You can implement approach to identify audience:

Online Research

The internet is a very good place for information. It is easy to find, collect and analyze, demographics, and behavioral habits of large masses of people. There are several resources available that offer right data. Online research can be time-consuming but it’s reliable and simple.

2. Build Growth Strategy Based on Target Users

How to build an engaging social network in such a huge competition? For development from scratch it becomes essential to prepare your growth strategy. Your target audience is identified, you have all of the relevant information but it becomes crucial to make them aware of your service. It appears simple but this part is tricky too. The Social Media App Development is valuable when implemented in right manner.

There are two things to bring right results:

Begin Small- Remember Facebook started on the local front. They used the details available in their school yearbook. They expanded after the network became hugely popular. You should do the same.

Go Big- Focus your efforts on large demographic and your marketing on a larger base at the very start. Twitter used this strategy and became hugely successful.

3. Work on Key Features and Functionality

Decide the features of your platform to address the need of your target audience. Simply shortlist the important features that should be present in every social network. Even though the features depend on the social platform niche, there are some basic functionalities that can’t be missed. Consider including those following features:

  • Search

  • Newsfeed

  • Invitations

  • Messaging

  • Notifications

  • User Profile

  • Media file sharing

  • Registration

And most importantly, never forget to come up with amazing features that differentiate your social network from others. Your website advanced and unique features help to enhance your user experience as well as provide additional monetization channels. Keep an eye on your budget as well and timeline since the innovative features will cost you a lot of resources.

4. Focus on UI/UX Design

All the successful platforms have one thing in common that is user-friendly design. You must guarantee that your users love the platform and keep coming back. A complex UI/UX design is not a great approach because it will be hard to navigate. A simple, intuitive and appealing interface is the ultimate goal and it will help you engage users and encourage them to use your network.

5. Developing Software

Once you have the idea, the features and the design at your end, you can go ahead with developing the private social network for business. This is the most time consuming and challenging phase to complete a running network. Hiring professionals to develop your social network platform is a good choice since they will do the toughest job for you in the shortest time period. Keep an eye on the process and make sure your developers deliver a product that meets all technical needs, platform standards, and particularly offers the features you expect.

6. Testing & Launching

Testing is also a critical task in addition to the development. It should be performed both during development and even after that. Proper standard need to be followed like functionality testing, usability testing, interface testing, compatibility testing, performance testing, and last security testing. Going through this whole process and you will have an amazing social networking website that your users will love to use. If testing process runs smoothly, your website is now ready to be launched.

Wrapping Up:

Social network platform is a worthy investment but its development needs a lot of time, effort as well as resources. Brands are taking keen interest in social networking app development for long term business benefits in terms of user engagement, ROI and brand visibility.

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